Channels

Shopper Marketing Solutions

CHANNELS THAT DRIVE SALES

Engage our shoppers in the most visible space within the store – the high-profile endcap. We have committed to a planogrammed, themed endcap program that focuses on key consumer segments to attract visibility and maintain merchandising standards. Endcaps will focus on these categories:

BABY

a critical customer segment

PET

with over 65% of households having a pet, it’s an obvious segment to capture

PAPER AND PLASTICS

A high-profit opportunity

LAUNDRY

a profitable category where sales upside is unlimited, particuarly with secondary shoppers

COFFEE AND JUICE

the best way to start your day

BREAKFAST

widely known as the most critical meal of the day, this is a key category for growth

MEAL SOLUTIONS

85% of American’s still don’t know what’s for dinner at 4pm, we can help

COOKIES AND CRACKERS

because everyone loves to snack, it’s a meal occasion for today’s consumers

NATURAL FOODS AND BETTER FOR YOU OPTIONS

consumers are heavily invested in eating healthier

AND MORE!

All endcaps are consistent in all stores and include built-in sidekicks and feature fronts. It allows your merchandising to be more attractive by being the right item at the right time at the right price in the right place (the most coveted, visible space in our stores). And, it drives customer shopping satisfaction by providing complete solution destinations.

PRICING TABLE

IMAGE WALL / END CAPS / SIDE KICKS includes 1 week on ad, plus 3 weeks at a TLP retail

  • 7-8 featured items per end cap/side kick
  • displays will be up for a 4-week period
  • also available on CobornsDelivers.com
$2,500

FRONT END CANDY RACKS featured item on 120 front-end candy racks

  • 2nd item on 120 front-end candy racks
  • 4-week display at TLP retail
$6,000
“ONLY $1” BASKETS includes 4 week display $500
WEEKLY PRINT AD Distributed to over 850,000 households each week, the print ad is the key invitation to our guests to visit our stores and purchase your products. $1,500
BONUS
With your purchase of an end cap package, you’ll also receive – as a bonus – a digital end cap to promote your product to online shoppers on our e-commerce websites.Your digital endcap will rotate on the header page of all items available in the digital storefront in your product’s category. This additional visibility amplifies the opportunity for guests to select your product and add it to their cart prior to checkout.
MEGA EVENTS

ONE WEEK AD must have “Overlay” to participate

  • 10-12 featured items
$10,000
WITH LOBBY DISPLAY showcase your product in our front entrance $15,000