2021-SMS-Packages

Shopper Marketing Solutions
Shopper Marketing Solutions
Shopper Marketing Solutions

SHOPPER MARKETING PACKAGES

NEW ITEM LAUNCH – Basic Package

1 or 2 week campaign flight

  • Launch your new product to a broad or tailored audience
  • Through a clip-to-activate digital coupon, shoppers can try your product FREE
  • Coupon is available at morerewards.com and MORE Rewards mobile app
  • MORE Rewards mobile app users receive a linked push notification
  • YOUR INVESTMENT: Retail price per unit redeemed + $250 set up fee Save $100 over à la carte pricing!

NEW ITEM LAUNCH – Enhanced Package

1 or 2 week campaign flight

  • Launch your new product to a broad or tailored audience
  • Through a clip-to-activate digital coupon, shoppers can try your product free or with a $2 minimum discount
  • Coupon is available at morerewards.com and MORE Rewards mobile app
  • MORE Rewards mobile app users receive a linked push notification
  • Custom-designed email sent to 250,000 subscribers or tailored audience
  • Two social media posts during offer on Facebook and Instagram
  • YOUR INVESTMENT: Retail price per unit/offer redeemed + $1,500 set up fee Save $350 over à la carte pricing!

BRAND AWARENESS PACKAGE

1 or 2 week campaign flight

  • Through a clip-to-activate digital coupon, shoppers receive a discount of your choosing
  • Custom-designed email sent to 250,000 subscribers or tailored audience draws awareness to offer
  • Two social media posts during offer on Facebook and Instagram
  • Web Tile on our website banner pages provides additional visibility
  • YOUR INVESTMENT: $1,750 Save $250 over à la carte pricing!

ECOMMERCE PACKAGE

Purchase alone or complimentary to other packages 1 or 2 week campaign flight

  • Feature your products in our online store
  • Be front-and-center in a carousel ad on our ecommerce home page
  • As a shopper navigates our site, your message stays consistent at the top of the site through a leaderboard ad
  • Ads link to your choice of a curated list of your products or a custom built landing page that allows you to tell your complete story and showcase your brand
  • YOUR INVESTMENT:
    BASIC: Carousel OR leaderboard ad link to list of products – $500
    ENHANCED: Carousel OR leaderboard link to custom landing page – $2,500
    Save $500 over à la carte pricing!

DIETITIAN’S DELUXE PACKAGE

Purchase alone or complimentary to other packages 1 week campaign flight

  • Two social media posts on Facebook and Instagram for weekly campaign
  • Our dietitians will put your product into action with guaranteed placement on 6-minute Twin Cities Live TV segment
  • We’ll also pitch a product feature to local TV stations for earned segments
  • Be front and center in a carousel ad on our ecommerce home page
  • Receive additional digital visibility with a leaderboard ad on Dietitian’s Corner page
  • Your product will have a captive audience with a Gas Station TV commercial on our fuel station fuel pumps
  • Reach shoppers while they shop with a public address (PA) system message
  • With a Dietitian’s Tip in our Weekly Circular, you’ll reach over 850,000 shoppers
  • YOUR INVESTMENT: $9,000 Save $500 over à la carte pricing!

À LA CARTE 1 week campaign flight
Tactic Your Investment
DIGITAL COUPON $250
EMAIL $1,000
MOBILE PUSH NOTIFICATION $100
SOCIAL MEDIA
Facebook Cover photo*
$250
Facebook + Instagram Posts (2 per flight)
$500
Facebook Live
$1,000
WEBSITE/E-COMMERCE DIGITAL DISPLAY ADVERTISING
Web Tile
$250
End Cap Banner
$250
Leaderboard Ad
$500
Carousel Ad*
$500
BRAND PLACEMENT
Shop Local
$250
Department page
$250
Site Skin*
$750
Digital Landing Page
$2,500
*Based on availability

DIETITIAN’S À LA CARTE
Tactic Your Investment
DIGITAL COUPON $250
DIETITIAN’S DIGEST EMAIL BANNER $500
MOBILE PUSH NOTIFICATION $100
SOCIAL MEDIA
Facebook Cover photo*
$250
Facebook + Instagram Posts (2 per flight)
$500
Facebook Live
$1,000
WEBSITE/E-COMMERCE DIGITAL DISPLAY ADVERTISING
Leaderboard Ad – Dietitian’s Corner Pg
$500
Leaderboard Ad – eCommerce Site
$500
TV SEGMENTS
3-minute Pitched, Includes recipe & product promotion (40,000-75,000 live viewers)
$2,000
6-minute Guaranteed, Includes recipe & product promotion (40,000-75,000 live viewers)
$4,000
VIDEO AND VIRTUAL EVENTS
Educational Video
$1,500
Kids Cook at Home Sponsorship
$1,500
Gas Station TV Dietitian Tips
$750
WEEKLY CIRCULAR (PRINT AD)
In-Ad Product Dietitian Tip
$750
In-Ad Recipe
$1,500
POINT OF PURCHASE
Public Address (PA) Messages
$500
*Based on availability

RUSH CHARGE – $500 For campaigns with less than 4 week lead time

CAMPAIGN EXCLUSIVITY – $1,000 Guarantee yours is the only vendor funded campaign during a given week

QUANTITY DISCOUNTS – Save 10% on fees when book two campaign flights, 20% when you book three or more